How the project works
Published Wednesday, March 01, 2006 by Rosie Fantail | E-mail this post
How can we get the yoof of today to wear a helmet? Well, it’s a known fact that there are certain things no hipster can resist.Ironic, retro pop culture references.
If we’re gonna make helmets cool, we’ll have to infuse helmet wearing with a knowing sense of nostalgia. This project will seek out awesome examples of helmets in pop culture, so hipsters can tell their friends, “No, I’m not a dick; I’m, like, critically engaged!”Pictures of themselves in online photo galleries.
Hipsters will do anything to get their photos taken and immortalised on the web. So this project will feature outstanding street-style pics of hipster cyclists wearing helmets, in order to encourage their peers to follow suit.DIY cultural production.
Hipsters love to customise clothing, pissfart about with stencil street art, and start up bands. So we’re going to produce a range of stuff you can download, tinker with, and stick in public space.Cruel, amoral mockery.
Oh, there’ll be plenty of opportunities to point and laugh here, don’t you worry.